The book states that a very “tall” organization with many hierarchical levels can block the flow of communication and messages upward. I have found that this also effects the flow of communication and messages downward. Many times the people at the top understand the strategic goals and objectives of their job and how they fit into organization. They are the individuals that make the decisions but often times the trickle down of the information about how and why a program or initiative has been implemented only makes it down a few levels. Quite often the strategy and goals behind the tactical work that is done does not make it to the people who are doing that tactical work. So while it is difficult to speak to those at the top it is also difficult to hear from them as well.
At my work we just completed a communication effectiveness survey of employees in the functional organization that I do internal communications for. We found that directors and above are very clear on the organizational goals and how the work they do is significant to reaching those goals, however; we found that managers and individual contributors (those who do not manage others) are unclear of how they effect achieving the goals of the organization.
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You make an important point. SJSU has a very tall hierarchy and getting information from the top--especially the chancellor's office in Long Beach--is challenging. The CSU is in the process of implementing the Accessible Technology Initiative, which I blogged about last week. Getting the information out to all the faculty in a way they can apply it in their classes has not been easy. My job as the ATI faculty in residence for the College of Social Sciences is to get all instructors teaching new courses up to speed; that still leaves all the instructors who aren't teaching new courses. All courses must be fully accessible by 2012. Seems like a long way off, but especially with so many lecturers, that's a lot of people to train. I'm going to try to train a few people in each department, so they in turn can train their colleagues.
It is a common problem that every CEO faces - how to get all the employees in a company to align their individual goals with the company's own lofty goals. In my opinion, this is because many employees are quite fuzzy on the process by which their company makes money in the marketplace, and how their individual contribution affects the company's bottomline. If the company makes a strong effort to educate the employees on how their particular role in the company helps or hurts the company in the marketplace, they will likely achieve a greater success in the alignment of individual goals with the company's goals.
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