Here are some new buzzwords to add to our organizational dictionary: social responsibility, corporate responsibility, corporate philanthropy, and how about GREEN! What do these terms and concepts really mean to the organization? What are the motivations behind claiming your company is green? Have the organizations suddenly just grown souls and seen the light in the value of ethics or are these concepts a way for these organizations to jump on the bandwagon? What does it mean to be socially responsible? These are important question to ask when looking at these new terms and the ethics of an organization. While these are not the only things that make up and ethical company they definitely contribute to it. How a company views and works with and in the community and environment it is a part of should tell a lot about how that company will be in other parts of business. If the company truly values how it effects the environment and how it can give back to the community and works to change these things then that is how the term social responsibility can equal ethics.
1 comment:
All the new terms you list in your blog contribute to the growing public awareness the authors of the book are talking about in chapter 14. These terms seem to have been more used recently. If companies decide to ignore how they impact communities and the environment, people, including their customers, will eventually find out and might switch to a "better" company for similar products or services.
Also, being socially and environmentally responsible is becoming part of the competitive advantage companies have. So, if not anything else than keeping up with competition, companies today have no other choice than to become more socially and environmentally responsible, which at the end of the day is a good thing.
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