Image Restoration Strategies

Box 10.12 on p. 306 identifies different strategies that companies use when the face crisis situations. As I read through each of them I thought about different crisis situations that have occurred recently with the financial institutions and tried to equate these strategies to what those companies used. For example, the spending spree that the executive of AIG went on after the bailout was seen as bad taste and questioned the intentions of the executives. The way that they attempted to explain this was that it had been scheduled for a year and that canceling the retreat would be more expensive than continuing with it. They used the strategy of reducing the offensiveness of the event to explain it away and reduce the fallout of the act.